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A small creative business fuelled by curiosity, kindness, and the thrill of starting something new.
Friendship, travel, DIY projects, and glorious failure � always open for business. Probably.
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Dub & Co. follows two enthusiastic, brother-like friends as they travel, build, and chase curious ideas that rarely go exactly to plan. Told through a living feed of illustrations and short animations, the story reveals itself in pieces � inventions, places, and fleeting moments � letting the audience explore the world as it grows.
Dub
Founder, Idea Captain, Professional Improviser
Dub wasn't always the leader of a bustling invention crew.
He started life on a conveyor belt in the CuddleCraft Bear Factory � soft, sweet, and destined for a pre-printed, pre-approved "emotional message." But Dub woke up early, saw a blank red heart stitched to his chest, and decided:
"I'll write my own message, thanks."
One daring escape, one box ride, and one splash of real sunlight later, Dub found himself in the great outdoors with nothing but enthusiasm, a head full of ideas, and absolutely no experience. Perfect.
Now he runs Dub & Co.: a place where every idea deserves a chance, every mistake becomes a story, and every friend gets pulled into whatever he's building today.
Hipo
Loyal Partner, Map Expert, Potato Enthusiast
Hipo arrived in Dub's life the way many great friendships begin �
running at full speed and looking for potatoes.
He burst through the bushes one day with a torn potato sack, a hopeful smile, and absolutely no plan. Dub immediately declared him his "first official client," which somehow turned into "business partner," which eventually turned into best friend.
Hipo is strong, gentle, and wonderfully literal.
He fixes what Dub breaks, keeps track of where they've wandered, and adds kindness to everything the team does. He's the calm to Dub's chaos, the steady to Dub's sprint, and the only one who knows the exact number of potatoes in the area at all times.
Dub & Co. unfolds as a visual, feed-based experience made of illustrations, artworks, and short animations. Sometimes the posts form parts of a story; other times they capture a place, an invention, or a moment of discovery.
The audience is invited to explore the world of Dub & Co. as the characters do � through glimpses, experiments, travels, and things half-explained.
The tone is playful, warm, and curious, blending hands-on creativity with emotional honesty. Designed to be accessible for children and rewarding for adults, the format encourages exploration, imagination, and return visits � letting viewers piece together the world over time, at their own pace.
Always in Progress
Dub & Co. is always in progress. Follow along as the journey unfolds.